San Carlos, CA, and San Diego, CA, October 29, 2025.
Rosa & Co. and PhenoVista Biosciences announce a strategic partnership to help biopharma teams adopt New Approach Methodologies (NAMs) as practical alternatives to animal testing. The collaboration pairs PhysioPD™ modeling with PhenoVista’s cell-based, high-content imaging assays to produce traceable, decision-ready evidence for discovery and translation. The effort aligns with the U.S. Food and Drug Administration’s ongoing emphasis on NAMs and recent policy developments, including the FDA Modernization Act 2.0 and FDA’s NAMs roadmap.
The partnership offers co-developed studies that align assay endpoints to modeled pathways, with defined pilot scopes, shared protocols, and Model Qualification Method-based documentation. Sponsors can leverage this alliance to answer common questions, such as dose rationale, mechanism confidence, and patient-relevant response ranges, using human-relevant evidence to reduce reliance on animal studies.
“Program teams ask for a clear link between human-cell readouts to dose and patient impact,” said Mike Reed, PhD., Chief Scientist, Rosa & Co. “By pairing phenotypic assays with mechanistic models, we aim to give sponsors a traceable path from assay signal to decision-ready insight.”
“Our assays combine rich imaging-derived data with orthogonal multi-omic readouts turning complex biology into comprehensive, measurable signals,” said James Evans PhD, CEO & Founder, PhenoVista. “Connecting those signals to mechanistic models can help sponsors predict outcomes earlier, explore dose ranges, and focus investment on the most promising paths.”
About Rosa & Co.
Rosa & Co. helps R&D teams reduce risk and make earlier, better translational decisions with quantitative mechanistic insights from fit-for-purpose PhysioPD™ modeling. Rosa is an employee-owned consultancy supporting sponsors across discovery and development using their unique version of Quantitative Systems Pharmacology (QSP). Find out if your disease areas are covered by Rosa's experience at https://rosaandco.com/diseases.
About PhenoVista
PhenoVista is a specialist contract research organization (CRO) and leading provider of phenotypic human cellular assays using quantitative imaging and multi-omic readouts based in San Diego, California. They develop and execute disease-relevant, cell-based assays by working with clients in a collaborative, adaptable manner. PhenoVista has built a strong reputation for providing high-quality data to biopharmaceutical clients of all stages and sizes with its unique and unparalleled combination of cutting-edge cell models and the latest high-content imaging technologies and data-analysis capabilities.
Media Contacts
Rosa & Co.: Brian Schneider, bschneider@rosaandco.com,+1 (508) 405-1316
PhenoVista: Ana Wang, ana@phenovista.com, +1 (858) 465-9175
Trademarks/Notes
PhysioPD™ is a trademark of Rosa & Co. NAMs are New Approach Methodologies. This release references general regulatory context without legal conclusions.